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Wrap your wheelie. Colour your kerb.Pre-orders open. First Wraps ship August 2026Bins for Good: 30% of profits donated to Australian causes
About us

We took something boring and made it special.

Everyone's got a wheelie bin out front, plain, scratched, a bit ugly. We're a young Aussie couple who saw a chance to make something ordinary genuinely fun: brighten the street, spread a little joy, and turn bin day into something you don't mind looking at.

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A plain green wheelie bin on the kerb beside the same bin wearing a bright Lemon Squeeze Wheelie WrapBeforeAfter
Since when did bins have to be ugly?
The journey

Years in the making.

This was our nights-and-weekends project for the best part of three years. We'd measure a bin, sew up a prototype, find the bit that didn't sit right, tweak it, and go again. Then again. Hundreds of tiny adjustments and a lot of late nights later, we finally had a wrap that fit properly and held up to everything bin day could throw at it.

  1. Ellie and Alistair sitting on the ground running a tape measure over a council wheelie bin
    01

    We started measuring

    October 2023. A tape measure and every council bin we could get to. Turns out barely any two are the same.

  2. One of the founders eating pizza off a wheelie bin lid late at night, beside hand-drawn bin measurements
    02

    Then the late nights

    Dinner off the bin lid more than once, sketching and re-measuring down to the millimetre.

  3. Ellie and Alistair crouched either side of an early pink prototype wrap on a bin, tape measure on the floor
    03

    Prototype after prototype

    Pink ones, loose ones, ones that peeled in the rain. Every fail pointed to the next fix.

  4. The finished lemon-print Wheelie Wrap fitted neatly on a 240L kerbside bin
    04

    Until it finally held

    A fabric that fit snug, washed clean and survived bin day. Only then did we make it pretty.

Our vision

We want bins to become a vessel for change.

This is the part we care about most. A bin rolls out front every week, in plain sight, so why let it go to waste? Through our Bins for Good range, certain Wraps do a second job: raise a bit of awareness, and put real money behind causes that need it.

It's not a new thing, either. Good causes were part of the picture long before there was a brand attached, which is exactly why giving back sits at the heart of Wheelie Wraps.

A few causes close to our hearts

  • The founders receiving a certificate of appreciation from Act for Kids after a clinic working bee

    Building a clinic for Act for Kids

  • The founders presenting a cheque to Legacy Brisbane after a trivia night fundraiser

    Our annual trivia night for Legacy

  • One of the founders volunteering at the RSPCA, cuddling a rescue dog wearing an RSPCA bandana

    Volunteering at the RSPCA

  • The founders at a backyard blitz alongside ADF personnel, with the elderly homeowner

    A backyard blitz for a war widow

  • The founders cooking and serving at a Bunnings sausage sizzle in blue Legacy aprons

    Bunnings sausage sizzle for Legacy

Charity has always been close to our hearts, and building it into Wheelie Wraps is the whole point. We'll be honest, though, we're not there yet. Bins for Good is just getting started. The dream is to work hand in hand with charities, big and small, choose the causes together, and donate a share of every sale to the cause it stands for.

A movement, built one kerb at a time.

Let's work together

Are you a national charity?

This is the bit we'd love help with. We build Bins for Good with established national charities, one pattern per cause: a Wrap designed together that raises funds and awareness for your cause on kerbs in every state.

Get in touchhello@wheeliewraps.com.au